SEO & GEO

OVERVIEW

Search behavior has changed. Your customers no longer just type their questions into Google — they also ask ChatGPT, Perplexity or Gemini directly, and expect an immediate answer, not a list of links to explore.

Our SEO, GEO & AEO service structures your digital presence across these three distinct but complementary fronts: classic search ranking, visibility in the generative answers of search engines, and direct citation by conversational AI assistants.

This triple optimization rests on a solid technical foundation (speed, structure, rich data) combined with content designed to clearly answer your audience’s real questions. The goal is no longer just to be found, but to become the reference that Google, its AI summaries and conversational assistants recommend first.

Three disciplines, one visibility

• SEO (Search Engine Optimization) Classic search optimization: technical structure, speed, keywords and domain authority, to rank well in traditional Google results.

  
  

• GEO (Generative Engine Optimization) Optimization for summaries generated directly on results pages, such as Google AI Overviews or Gemini answers, which display a synthesis before the list of links.

  
  

• AEO (Answer Engine Optimization) Optimization to be cited as a trusted source in the answers of conversational AI assistants such as ChatGPT, Claude or Perplexity, where users sometimes never click a link.

What’s included

• Full technical SEO audit of your existing site

• Research into the most frequent queries and questions in your industry

• Optimization of tags, meta descriptions and content structure

• Implementation of structured data (Schema Markup, FAQ)

• Speed and Core Web Vitals optimization

• Content structuring for generative summaries (GEO)

• Content structuring for citation by conversational AIs (AEO)

• Accessibility check for AI crawlers (GPTBot, ClaudeBot, PerplexityBot, Google-Extended)

• Monthly report tracking SEO rankings and GEO/AEO visibility

Our Process

An effective SEO, GEO & AEO strategy combines rigorous technical diagnosis with a deep understanding of what your customers actually search for, across all three channels. Here is how we structure the approach.

01. Initial audit

We analyze your current visibility on Google, in generative summaries and on the main AI assistants to identify roadblocks.

02. Keyword & question research

We identify your audience’s most frequent searches, both on classic search engines and in conversational queries.

03. Technical optimization (SEO)

We fix the site’s structure, speed and technical data to ease classic indexing.

04. Content structuring (GEO & AEO)

We organize content so it is picked up in generative summaries and cited directly by AI assistants, with clear answers and structured data.

05. Ongoing tracking & adjustment

We measure results every month across all three fronts and adjust the strategy as algorithms and AIs evolve.